Business Coach for Yoga Teachers
Your step-by-step roadmap to building and growing a thriving yoga business, serving more students and increasing your income and impact as a yoga teacher, healer and educator.
Your Calling as a Yoga Teacher
As a yoga teacher, in addition to your passion for the practice of yoga, you have a burning desire to serve the world. You have experienced the transformative power of this ancient tradition in your own life and are driven to share its magic with others. You see yoga not only as way of building physical strength but also as a holistic path for personal growth. You are passionate about creating a space for self-discovery for your students by guiding them to cultivate awareness of the present moment, encouraging them to connect with their breath and become mindful of their body. You are committed to deepening your own practice and expanding your knowledge and skills so you can be of service in a more powerful way. You feel called to reach more people and build a yoga business that changes lives!
Building a Thriving Yoga Business
Building and running a successful yoga business requires more than just mastering yoga techniques and teaching methodology. Some of the most common challenges yoga teachers face include establishing a steady client base, standing out in a saturated market, determining the right pricing and positioning for their services as well as time and energy management.
Choosing a suitable business model, planning and implementing effective marketing strategies, learning how to sell with integrity and managing client relationships are critical to the success of every yoga business.
This is where a business mentor and coach can play a vital role. An experienced business coach specialising in the yoga field and undertsanding its intricacies intimately can provide you with invaluable guidance, support and strategies to either build a yoga business or take your exisiting business to new heights.
Finding Your Yoga Niche
With a growing interest in health, wellbeing and mindfulness, the demand for yoga-related services and experiences continues to expand. One recurring topic that I often delve into with my clients is the exploration of their individual passions and the distinctive blend of offerings they want to provide to their students and clients. I believe that it is key to setting them apart in a saturated yoga market. By answering this essential question, not only do they gain clarity in their business endeavors, but they also develop a deeper connection with themselves and an expanded vision for their future. Whether you’re a certified yoga teacher looking to start your own venture or an entrepreneur with a passion for yoga, here are a few directions you can explore to build a thriving yoga business.
Studio Ownership: Opening a yoga studio is a classic path for yoga enthusiasts. It provides a physical space for individuals to practice yoga, attend classes and engage with a like-minded community, offering various styles and levels of yoga to cater to a diverse clientele.
Mobile and Pop-up Yoga: Embracing a nomadic approach to yoga, you can bring your practice to different locations. Mobile yoga involves conducting classes at various venues, such as parks, beaches, corporate offices, or private residences. This flexibility allows you to reach a broader audience and cater to different demographics.
Online Teaching: In the digital age, taking your yoga business online opens up immense opportunities. You can create a dedicated platform where you offer pre-recorded yoga classes, guided meditations, or wellness programs. Online yoga courses, workshops and one-on-one sessions can also be offered, providing flexibility and accessibility to clients around the world.
Specialised Yoga: You can differentiate your yoga business by focusing on specific niches or specialised styles of yoga. You can explore offerings such as prenatal yoga, yoga for seniors, yoga for athletes, or yoga therapy. By honing your expertise in a particular area, you can attract a dedicated clientele seeking targeted benefits and a more personalised approach to their yoga practice.
Retreats & Workshops: You can expand your offerings beyond traditional yoga classes by incorporating retreats, workshops, events and holistic wellness services which are becoming increasingly popular among people who are seeking to reconnect with their truth in a safe and inspiring space outside of their daily life.
Corporate Wellness Programs: Many organisations are recognising the benefits of incorporating yoga and mindfulness into the workplace to enhance employee well-being and productivity. By partnering with companies and human resources departments, you can bring the benefits of yoga to employees, reducing stress, improving focus and fostering a positive work environment.
Your Unique Path as a Yoga Entrepreneur
I work with a wide array of yoga entrepreneurs, wellness practitioners and healers. I firmly believe that each individual possesses their own unique path, both in their personal quest and healing journey, as well as in their role as a service provider, supporting others on their transformative journeys for self-discovery, balance and wellbeing.
My clients include yoga teachers, studio owners, retreat organisers, yoga therapists, pilates instructors, breathwork guides, meditation instructors, mindfulness practitioners, wellness coaches, holistic practitioners, energy healers, sound healers, reiki practitioners and Ayurveda consultants.
Each one brings their unique expertise and passion to their respective fields, fostering growth, healing and positive change in the lives of their students and clients.
How Can a Business Coach Help You Build & Grow a Profitable Yoga Business?
Depending on the stage of your business, we’ll work together to either start your yoga business or elevate it so you can expand your income and impact without burnout and overwhelm. Although all yoga businesses share certain commonalities, I’ve learned that a personalised approach including a blend of business energetics, mindset work and strategy works best. Here are some of the topics that we’ll most probably discuss when we decide to work together:
ALIGNMENT
We’ll begin by connecting with your big vision and identifying your zone of genius and inner resources that will be invaluable in building and growing a thriving yoga business.
MINDSET & ENERGETICS
We’ll take a closer look at what currently stops you from fulfilling your vision. We’ll work to break through your mindset blocks and limiting beliefs around money, time and visibility, to name just a few.
NICHE & TARGET MARKET
We’ll identify your target market and develop your ideal client profile based on the actual problem your clients are facing and the results they’re looking to create (as opposed to looking at the demographics only, which is the old-paradigm approach to marketing).
METHODOLOGY
With a solid understanding of your ideal client’s needs and wants, we’ll dial in your unique process and develop a methodology that will be the north star of your client’s transformation.
OFFER (SUITE)
Depending on your stage of business, we’ll either create your first offer or a whole product suite that will serve different groups of clients or different purposes, generating diversified revenue streams for your yoga business.
PRICING STRATEGY
We’ll work closely on your pricing strategy to make sure you run a profitable yoga business, not a time-consuming hobby project that you continue investing in without return (like many yoga entrepreneurs sadly do).
MESSAGING & POSITIONING
We’ll craft a strong message that communicates clearly the value of your offer and positions you as the go-to expert in the yoga field. Doing this deep strategy work will make you want to show up and share your magic like never before.
MARKETING STRATEGY
We’ll create an aligned marketing strategy that focusses on building a true connection with your ideal client leading to sold yoga packages, workshops and transformational retreats.
SALES PROCESS
Based on your offering and marketing strategy, we’ll map out an aligned sales process that will help you enrol your soulmate clients effortlessly without being salesy and feeling awkward.
OPERATIONS & SYSTEMS
We’ll address the operational aspects of your yoga business, such as payment processing, onboarding, scheduling and bookkeeping. Streamlining these processes will help you save time and create a seamless customer experience for your students.
FINANCIAL MANAGEMENT
We’ll work on developing a budget, tracking your income and expenses, and setting financial goals for your business. Understanding your finances will enable you to ensure the financial sustainability of your yoga business.
My Unique Business Coaching Blend
Business Strategy
With a master’s in marketing and 15+ years of business + marketing management experience, I love assisting clients in creating strategies that are 100% aligned with them
Mindset Work
As a certified life coach & NLP master practitioner, I make sure my clients’ mindset is in check, which is crucial to building & growing a business that is there to last
Business Energetics
With a background in yoga, meditation, chakra & energy work, I support my clients in all things energy so they can create more flow in their life & biz while contributing to a better world
What Can You Expect from Working with a Business Coach?
My zone of genius is creating a safe space for you along with an optimal ecosystem (proven tools, strategy, mindset work, business energetics) for your transformation to take place so you can produce tangible results for your business. These may include:
➢ a complete and marketable offer that creates deep transformations for your clients and a steady income for you;
➢ a step-by-step marketing plan to launch your offer and a feel-good sales process in place that will get you your first or next clients;
➢ a steady flow of highly-committed soulmate clients ready to work with you to change their lives for the better;
➢ the confidence to guide your clients through deep life-changing transformations and charge for it accordingly.
How Does Business Coaching Work?
Live Coaching Calls
The core of our work will be weekly live coaching & mentorship sessions which will empower you, provide clarity, confidence and inspiration — all you need to create the results you desire. A powerful blend of strategy, mindset & energy work is my secret sauce.
Powerful Content
In addition to coaching, you’ll have access powerful content in the form of video trainings, meditations, visualisations and workbooks, which will equip you with the necessary knowledge and skills to build and grow a thriving business in the comfort of your home (or any other place you wish!).
Feedback & Accountability
Although my sessions are filled with love and support, I will also challenge you. You’ll receive a great deal of accountability and feedback to make sure you stay on track even when your confidence wavers. My process will help you keep your eyes on the prize while fully honouring your needs.
How Will Your Business Change after Working with a Business Coach?
JUST IMAGINE…
➢ having a strong offer you feel excited to sell every day
➢ bringing in a solid, steady income every month by working with your dream soulmate clients
➢ knowing how to communicate your value in a clear and confident way and believing in yourself more than you’ve ever done before
➢ having a unique process and a proven method to share with your clients and no more winging it
➢ knowing how to pre-qualify clients, handle objections and close sale with integrity
➢ celebrating your clients’ results on a regular basis because you’ve decided to play BIG and invite them on a journey of transformation.
The Business Coach for Your Yoga Business
Hey, I’m Anna. I’m a business mentor, marketing strategist, certified life coach, yoga teacher, master NLP & hypnosis practitioner, intuitive healer and chakra educator.
Drawing from my own entrepreneurial journey as a healer, yoga teacher and retreat leader, which began after leaving my corporate job at IKEA and embarking on a world travel adventure back in 2015, I have developed a deep passion for supporting yoga teachers, healers, alternative therapy practitioners and wellness professionals in building thriving businesses.
My own business story has taught me the hard way that passion and training alone are not enough to guarantee success as a yoga teacher, retreat leader, online educator and healer. I encountered challenges in generating consistent income, filling retreats and selling my courses that I had to learn to overcome in order to continue serving others and travelling the world. Combining this firsthand experience with my corporate marketing background and coaching skills, in 2019 I discovered a profound calling to step fully into my purpose as a business coach and mentor for purpose-driven entrepreneurs. Welcome!
What My Clients Are Saying
Your Free Strategy Session
Schedule a free Soul Strategy Session to outline your personalised strategy for more income, impact and freedom as a yoga teacher, healer or alternative therapy practitioner (or one in the making).
The Ultimate Blueprint for Creating a Business with Soul
Learn every step of building a soulful business.
7 Steps to Living Your Purpose
Get a chakra-infused roadmap to creating a life in alignment with your soul’s desires.
Client Creation Workbook
Get access to powerful prompts and questions that will be your roadmap for creating dream soulmate clients.
What Lines of Work do I Support?
I support a wide variety of service-oriented entrepreneurs who are dedicated to making a positive impact through their transformative endeavors, encompassing creative work, coaching, consulting, education, therapy, counselling, holistic healing and yoga.
CREATIVES
How I support artists, graphic and web designers, photographers, event planners, stylists, make-up artists, architects, interior designers, feng shui experts, content creators, copywriters and authors.
COACHES
How I support life coaches, mindset coaches, career coaches, executive coaches, leadership coaches, health & wellness coaches, fertility coaches, spiritual coaches and relationship coaches.
CONSULTANTS
How I support consultants across many different lines of work spanning from health and wellness through to business, management, technology and environmental work.
EDUCATORS
How I support online educators, trainers, language teachers, yoga instructors, dance instructors and other specialised educators who provide instruction in specific areas of interest or expertise.
THERAPISTS & COUNSELLORS
How I support psychologists, psychiatrists, licenced professional counsellors, hypnotherapists, marriage & family therapists, trauma therapists, mind-body therapists and mental health counsellors.
HOLISTIC HEALTH PRACTITIONERS
How I support holistic practitioners including massage therapists, breathwork & meditation instructors, mindfulness practitioners, wellness coaches and integrative medicine practitioners.
HEALERS
How I support energy healers, reiki practitioners, sound healers, acupuncturists, aromatherapists, shamanic healers, Traditional Chinese Medicine practitioners, naturopathic doctors, homeopaths, nutritionists and Ayurveda consultants.
FEMALE ENTREPRENEURS
How I support female entrepreneurs across different lines of transformative work including coaching, consulting, healing, therapy and education.
