Premium Signature Offer Lab


A 3-month coaching & mentorship programme for creatives, coaches, consultants, healers & educators ready

to create a solid, steady income with a deeply transformative high-value offer.

You have a burning desire to share your gifts with the world the way you’ve never done before. Your heart is full when you serve people with your natural talents and genius.

To say you have a passion for healing, coaching, teaching and/or creating is an understatement. Making people’s lives better gives you a unique sense of purpose. You’ve studied, trained and practised the hell out of your line of work… And all you want is to create a solid income that will give you a sense of safety in life so you can show up and serve the world in the most powerful way. OK, and maybe also the freedom to arrange your day in tune with your needs & desires and travel whenever your soul wants to be nourished, as well as more space to cultivate your closest relationships and that deeply felt peace and joy in life that comes from doing what you absolutely love. Every. Single. Day.

Yet, solid, steady income is still just an image on your vision board, because clients are not lining up to work with you…

And when they do, every time you speak to a potential client, it feels like your now or never because your income depends on it. Every time a potential client doesn’t say yes, you doubt your magic and question your purpose. Although you’re in business for so much more than money, without a consistent, solid income you’re not expressing yourself fully because you are simply not in your power. You keep a low profile because maybe it’s not meant for you. And if clients do want to work with you, you undercharge and discount because you’re not feeling worthy of big money… Which perpetuates the cycle that you cannot seem to break.

Let’s get radically honest, shall we?

➢ posting randomly on social media hoping it will magically turn into an income…

➢ offering non-committal one-off sessions, single classes and low-rate projects just to get your foot in the door…

➢ lowering your prices because you desperately want people to buy…

➢ overdelivering in hopes that they will see your amazing value and come back…

➢ working for free and bartering services but never really getting paid…

➢ and/or teaming up with people who are “in the game” in hope that they will bring you clients and you’ll never need to do marketing again…

…is NOT the solution.

The truth is none of your efforts will work unless…

you are truly grounded in your offering.

It means having a well-structured high-value core offer that provides deep, lasting transformations for your clients and a solid income for you while you facilitate these transformations.


Premium Signature Offer Lab

A high-touch coaching & mentorship programme for creatives, coaches, consultants, healers, therapists and educators who are ready to step up as premium service providers and create deep transformations for their clients while earning a solid income.


Turn Your Passion Into Impact & Income?

“Coaching with Anna was the best decision for me and for my business. Literally, just 9 months later, I am running a consulting firm that has 3 employees, a dozen clients and we just celebrated generating $1 Million in revenue in less than 7 months! Coaching with Anna was the best decision for me and for my business”.

What can I say about working with Anna? It was literally a life-changing experience! When I met with her in the Fall of 2019, I was really struggling with my purpose and monetizing on my gifts. I was working as a creative director and even though I had been a consultant before, I couldn’t figure out how to have consistent $5K months. Anna spent a lot of time talking with me about being rejected in cold pitching and really encouraged me to just shoot my shot. When I finished working with her, I started thinking a lot about my true purpose which IS in consulting and I created a new business. Literally, just 9 months later, I am running a consulting firm that has 3 employees, a dozen clients and we just celebrated generating $1 Million in revenue in less than 7 months! Coaching with Anna was the best decision for me and for my business. 

Kendra Y. Hill, USA

Scale My Business, One-on-one coaching client


Your Premium Offer Curriculum

Pillar 1: BUILD

GOAL: Build/refine your offer

  • Decide how you want to be of service in this ever-changing world using your talents & skills
  • Develop your ideal client profile based on the actual problem your clients are facing and the specific results they’re looking to create
  • Dial in your unique process and develop a methodology that will be the north star of your client’s transformation
  • Structure & price your premium offer with your client’s end goal in mind based on your methodology


Pillar 2: MARKET

GOAL: Launch & market your offer

  • Craft a message that communicates clearly the value of your offer and positions you as the go-to expert
  • Soft-launch your offer (no matter how big your audience is) and get real-life feedback before you sell publicly
  • Choose your touch points and devise a customised launch plan specific to your business needs & personal preferences
  • Create content that feels good to share and builds a true connection with your ideal client

Pillar 3: SELL

GOAL: Sell your offer & onboard your clients

  • Map out an aligned sales process that will help you enrol your soulmate clients effortlessly
  • Understand the key elements of a successful sales conversation and master the art of closing a sale with integrity
  • Learn how to launch and sell with ease during conversion events (lives, webinars, online challenges, etc)
  • Design a smooth & seamless onboarding process that will prepare your clients for the best results from the get-go


Have Unshakable Confidence in Yourself and Your Business?

“The programme has changed me fundamentally in myriad positive ways – I feel more confident in myself and in my business, I feel I have the tools to build my business and the awareness to see when my mindset is letting me get in my own way! I have a wealth of resources to call upon to give myself the boost I need when I am flagging or feeling lost. I have a group of amazing women who I can now call friends and who understand the journey I am on and will support me completely.”

The programme taught me so much – not only did I learn strategy but I also learnt that mindset and energy and confidence are key to running a soulful business. I built my business knowledge and understanding from the ground up whilst also building my self-confidence and feelings of self-worth in the process. It has changed me fundamentally in myriad positive ways – I feel more confident in myself and in my business, I feel I have the tools to build my business and the awareness to see when my mindset is letting me get in my own way! I have a wealth of resources to call upon to give myself the boost I need when I am flagging or feeling lost. I have a group of amazing women who I can now call friends and who understand the journey I am on and will support me completely. In practical terms, I have started a successful podcast which is now bringing me clients in a totally organic way whilst giving value on a weekly basis to people around the world! I am proud that I am now selling my course to clients and that I have clear message around my product that people can relate to and are attracted to. Anna has been a pillar of strength and support for all of us over the period of the course, and the echos of that positive love and encouragement still reverberate and will do so for some time. She is SO present for the clients of the SoulBiz Lab – always there to help on Facebook, always so helpful and asking those difficult questions that will push you through and out the other side of any blockages that you come across.

Rosanne Nieboer, UK

The Chakra Way, The SoulBiz Lab Client

This programme is for you if…

  you’re currently selling (or planning to sell) single classes and one-off sessions & consults as opposed to transformations, trading your time for money;

■  and/or are offering low-rate courses, packages and projects to anyone who’d buy and want to finally start earning a solid, predictable income;

■  and/or seem unable to attract clients who are 100% aligned, excited to work with you & ready to put in the necessary work to see results;

■  and/or are undercharging because you’re pricing your work based on the time spent with clients as opposed to the overall outcomes you help create;

■  and are ready to uplevel your mindset & strategy to create a premium signature offer that provides a deep lasting transformation for your clients along with a dream income for you.


Work on Your Business in a Holistic Way?

“I felt that every other program I have done in all these different roles never really addressed me as a whole entrepreneur, only the parts that were deemed valuable for making $$. Anna addresses and works with me as the WHOLE entrepreneur!”

Anna has been an amazing coach, mentor, inspiration and well, too be honest, many times the only person who is able (with my permission) to hold me accountable. I know that I have been able to effect change on others on a very broad scale, but for myself it was like something was stuck and although I knew I was an entrepreneur I felt that every other program I have done in all these different roles never really addressed me as a whole entrepreneur, only the parts that were deemed valuable for making $$. Anna addresses and works with me as the WHOLE  entrepreneur! My basic business, mission, vision, structure, marketing, clients, EVERYTHING and not just through her one-on-one coaching; her workbooks and podcast have been indispensable to me! She has helped me truly fine-tune what my tribe looks like and hone in on finding them! I cannot recommend her enough as she is one of the most trusted voices in my business life and has helped me break barriers that I really did not think I could, finding my soul’s purpose and living it large and in vibrant living color on my terms! Thank you Anna! 

Emillia Noordhoek, USA

Northern Lights Studios, One-on-one coaching client

By the end of the programme you’ll have…

➢ a complete and marketable premium signature offer that creates deep transformations rather than quick fixes and surface-level changes;

➢ a step-by-step marketing plan to launch your offer and a feel-good sales process in place that will get you your first or next premium clients;

➢ a steady flow of highly-committed soulmate clients ready to work with you to change their lives for the better;

the confidence to guide your clients through deep life-changing transformations and charge premium rates for it.


Be in Flow and Learn to Value Your Work?

“Anna gives 150% of her expertise and energy which is an amazing support, versus trying to go it alone. I have felt myself transform from stuck and procrastinating, to being in flow and learning to value my work. Her enthusiasm, support and encouragement are infectious and as a result I feel more confident and capable”.

Anna gives 150% of her expertise and energy which is an amazing support, versus trying to go it alone. I have felt myself transform from stuck and procrastinating, to being in flow and learning to value my work. Her enthusiasm, support and encouragement are infectious and as a result I feel more confident and capable. She provides very clear and coherent road maps that produce results — for example I was able to create my course content within two weeks. Anna’s skill in noticing my inner blocks, then gently but firmly guiding me to transform these, have also been invaluable. She is gifted in her profession and I feel very lucky to have found her.

Aisling Richmond, Ireland

Private Client

Premium Signature Bonus Bundle


The Psychology & Energetics of Selling Premium Masterclass

A deep-dive masterclass on the key psychological and energetic aspects of selling premium.


The Ultimate Guide to Powerful Sales Conversations

A practical step-by-step guide to sales conversations that convert without selling your soul.


High-Converting Content Flow Templates

Templates + examples of emails & social media posts that you can use as an inspiration for your launch content.


What You’re Getting

Live Group Coaching Calls

Every week you will participate in a group coaching session in an intimate group of women who are on the same journey. These calls will empower you, provide clarity, confidence and inspiration — all you need to stay on track.


Powerful Content

You’ll have access to powerful content for each pillar of the programme in the form of video trainings and worksheets, which will equip you with proven tools to build/refine, market and sell your signature offer. Additionally, bonus content will be created per your request.

Connection & Support

You’ll have access to a private Facebook group where you can share your journey, get candid feedback, receive ongoing support and simply connect with your mastermind sisters. It’s so much more fun to build a business in good company.

Feedback & Accountability

Although my sessions are filled with love and support, I will also challenge you. You’ll receive a great deal of accountability and feedback to make sure you stay on track even if your confidence wavers. Well-designed action-oriented goals will empower and motivate you every week.

Now Imagine…

➢ having a strong premium signature offer you feel excited to sell every day

➢ bringing in a solid, steady income every month by working with your dream soulmate clients 

➢  knowing how to communicate your value in a clear and confident way and believing in yourself more than you’ve ever done before

➢ having a unique process and a proven method to share with your clients and no more winging it

➢ knowing how to pre-qualify clients, handle objections and close sale with integrity

➢ celebrating your clients’ results on a regular basis because you’ve decided to play BIG and invite them on a journey of transformation.

Build or refine your core offer

in an intimate group of like-minded women who are joined in the effort of changing the world through their life’s work.

Hey, I’m Anna

Your business mentor and marketing strategist. I’m also a certified life coach, yoga teacher, master NLP & hypnosis practitioner, intuitive healer & chakra educator.

In my past life (and career), I worked as a marketing executive for start-ups and big international brands such as IKEA for almost a decade before I embarked on a world travel adventure in 2015, created my own freedom-based soul-driven business and fully stepped into my life purpose.

Today, with travel to more than 60 countries under my belt, I blend Western studies and Eastern wisdom to support female creatives, coaches, healers and educators in building and growing businesses that change the world. Welcome!


Frequently Asked Questions

Still wondering if the programme is suitable for you? Here are the answers to the most frequently asked questions I get.

Book a Free Call

to see if the programme is the right fit for you. Let’s connect to see how a premium signature offer may work for you and your line of work.

What stage of business is this programme for?

While most of my other programmes are tailored to a specific stage of business, this container has at its core building and growing a business with a high-value premium signature offer so I’ll meet you exactly where you are at. I work with women who are just starting out and who’ve been in business for more than 20 years (and anyone in between).

What I do require from you to join it though is the committment and willingness to uplevel your business with a premium model, which means working on your mindset and energy around selling premium, offering deep, lasting transformations and showing up on that higher level.

Ideally you know what you do and how you help others and need a powerful roadmap & support to create a breakthrough with your deeply transformative premium offer. The best way to establish if this programme is a good fit for you is by scheduling a free strategy call so we can chat and see what could work for you best: miannah.com/strategy.

Who is this programme NOT for?

This programme is NOT for people who:

  • are not in a service-based business (eg. creatives, consultants, coaches, healers, therapists, welness practitioners, teachers, educators)
  • prefer to offer one-off sessions as opposed to deeply transformative journeys because it just feels safer (there is no wrong model as long as it works for YOU)
  • are not willing to go deep and unblock what’s stopping them from expressing themselves fully and doing what they are called to do
  • are not open to pricing their work by the results they help create and instead prefer charging by the hour or by the project
  • don’t want to do deeper work to raise their wealth consciousness and break through their money blocks
    What if I already sell offers?

    Congratulations! Your experience selling and delivering offers to clients will be invaluable. If you do have offers that work (meaning they create transformations in your clients and provide a solid income for you), then there’s probably no need for you to join the programme. You may want to check out The SoulBiz Elevate, my mastermind for established entrepreneurs ready to quantum-leap into their next level of impact and freedom. This is where I teach how to build a product suite to increase your revenue without burn-out.

    However, if your clients are not seeing the results they want, and/or you’re not seeing the income you’re set to generate, then we’ve got some work to do. Building or refining your core offer and learning how to market and sell it with integrity is probably going to change the game for you, so I want to see you in the programme!

    How will this all exactly work?

    I’m glad you ask! This programme is a powerful blend of strategy, mindset and energy work, which means you’re fully covered on your premium signature offer journey. To begin with, you’ll get access to a in-depth curriculum including pre-recorded video training for each of the three pillars along with supporting materials that you can work through at you own pace. More importantly though, you’ll have access to three live calls per month (10 in total with the orientation call). During these calls, you’ll have access to me and can be coached/mentored on anything that you need support with and connect with other women in the programme. In addition to these live calls, you’ll have access to a private FB group where you can get your feedback, inspiration and motivation on a daily basis. How cool is that?

    How much time do I need to invest in the programme?

    This is an intensive programme. While I advocate for hyper-intentional work, the more time you invest in this container, the better. The minimum I recommend weekly is 4 hours of study/coaching time (1-2 hours for the live call and 1-2 hours to go through the training materials). Plus of course, all the time you spend implementing which means doing your research, creating new content and connecting with your audience/clients. But you need to do the latter anyway if you are serious about your business. Otherwise, you have just a pretty expensive hobby…

    What happens in the live sessions?

    Every week you can join a live coaching + mentoring session on Zoom, 60-120 mins of duration each (depending on the group’s needs that week). They are not obligatory; however, I do encourage you to participate in as many live sessions as possible — this is usually where the breakthrough happens. In total you’ll have access to 10 sessions in the programme (3 per month + one orientation call at the beginning).

    During the session, I typically introduce a topic of the week and open the line for questions. This is going to be your time to be coached on your specific challenges. You’ll also learn a lot just by listening to others being coached, which is a huge value of this programme (sometimes you just don’t know what you don’t know and listening to others being coached opens your eyes to so many new things). You’ll also get a chance to get feedback from other women in the programme.

    How quickly can I expect to see changes in my business?

    How committed to success are you? I’ve had clients who saw positive results literally within the first month of working with me, and others who needed a few months along with my 1:1 coaching to work through some deeper mindset blocks, fears, or imposter syndrome. Having said that, your willingness to show up, be coached, take action, follow through and work through the programme content will be the main success factors in this programme.

    I've never invested this much in myself or my business — how can you guarantee results?

    The truth is I cannot. What I can promise you though (which is also what I’ll teach you to provide for your own clients when designing your signature offer) is a clear methodology and an optimal ecosystem for your transformation to take place. I’ll be your greatest cheerleader but if you need a gentle kick in the butt, I won’t shy away from it either. If you are ready to put in the work with this amount of business strategy, marketing, mindset and energetic support, you’re well prepared to achieve the boldest goals!

    As for the investment, I just have one thing to say: if you want to charge premium rates for your high-value offers, you better get used to investing premium! The real question you should be asking yourself is: how much is it costing you not to invest in yourself and your business? How much are you actually losing by not having a solid strategy, ongoing support and working on your mindset? How much longer do you want to stay on the sidelines as opposed to playing BIG and making the impact and income you deserve and the world needs so much today?

    What if I can't participate in a live coaching session?

    Don’t worry – we all sometimes need to opt out as we have other commitments. I would encourage you to do your best to participate in the live sessions, which will be scheduled in advance, as this is where your greatest breakthrough will probably come from. However, if you’re not able to participate, you can still ask your questions in our private FB group, plus… there will always be another live call. This programme provides plenty of high-touch support including a fair amount of strategy, motivation, inspiration and accountability.

    What if I'm not on Facebook?

    No worries! I do encourage you to consider joining it; however, a Facebook account is not required to delve into the experience. Most of the support will be given by means of the group coaching sessions, and the FB group is just a supporting tool. It is a space where you can share your journey with other participants. It’s a great way to stay on track and motivated. It’s also where you can ask your questions in between calls or if you’re unable to participate in a live session. Even if you’re not a regular Facebook user, you can simply use your account to join us in the private group and engage with the course participants there.

    How does the payment plan option work?

    I made it super easy! If it’s more accessible for you to break the payment down, you can pay in three instalments — each paid in advance before the start of each coaching month.

    What is your refund policy?

    Transformation work is not something that you try; it is something that you commit to. This programme is for people who understand that and who are ready to do the work and get results. It is my intention for you to be happy with your programme and because I have invested considerable time and effort in this programme, the investment is non-refundable. By purchasing it, you’re getting access to a wealth of knowledge and a great deal of support building your new life and business and as long as you are truly committed to studying and putting it into practice, you’ll see results every single week.

    How would it feel

    …to have a fully marketable premium signature offer specific to your line of work, business scenario and personal needs that gives you a solid income every month and creates deep transformations for your clients?