Ten years ago, I quit a stable corporate job at IKEA. On paper, it made no sense — steady income, global brand, clear path. But inside, I was craving something more alive. 

I bought a one-way ticket to NYC and spent a year travelling the world. It soon became clear to me that giving up my newfound freedom wasn’t an option — so I decided to start a business and a life on my own terms.

That’s when I realised quitting my day job was the easy part. Starting a business from scratch — with no blueprint, no safety net, no budget — was where the real work began.

Because what no one tells you is: the same patterns you think you’ve left behind follow you into entrepreneurship. The overworking. The burnout cycles. The money struggles. The self-worth rollercoaster. The imposter syndrome. The need to prove yourself. The comparison trap. The blurry boundaries. The fear of being too much. Or not enough.

I’ve been through it all.

Over the years, I’ve learned (often the hard way) how to rebuild — slowly, consciously and in a way that feels true to who I am.

Now, 10 years, 60+ countries, 8 years in business, hundreds of clients later — and halfway through a psychology degree that’s deepening everything I do — I want to share what I’ve learned.

And more importantly: how you can make your own path easier, more grounded and more aligned with who you are becoming — without burning out, selling your soul or squeezing yourself into someone else’s idea of success.